BYD Auto in 2009 for a total of five new cars will be listed, including BYD F8 hardtop convertible coupe in the 2009 first quarter sales, F4, F5, M6, S6 will also be launched. F4 and F5 is the BYD Auto will introduce two new mid-level models, the introduction of these two models but also to mid-size car market, BYD further distribution.
2008, BYD car market three models in the rising market share, which mini-car market, BYD in AOO market share, sales flyer early as well and has been sluggish, September FO high-profile, the performance of the first month 10,059 to enter the mini-car sales in the first army and the Chery QQ and Xiali a showdown, this month BYD mini car mini cars accounted for the overall market share of 29.88% market This is a mini-car market, BYD most brilliant record, in October, with the sharp downward FO, BYD share in this segment began to decline in November month, BYD mini-car market The share of 11.86%.
BYD three mini-car brand in the price range of between 3-5 million, F3 compact car prices in the 4.5-10 million price range, on the whole most of the major models of price 10 million or less, B-class F6 in order to obtain market acceptance, the main selling model will be priced at 10 million or less. The following chart is the BYD pricing strategy and sales information.
with the flyer quietly discontinued, FO high-profile market, BYD is currently put on the market models, only F0, F3, F6, models, though small, it covers three specific market segments. More importantly, these three cars, two cars have done in recent months, market segments are the boss. This people can not help think of the wide of the same few models, but it puts into the market each model star.
analysis of data primarily to BYD Automobile Co., Ltd. as the main object of study
A-class car market, BYD BYD three models are the most stable market share in a market, popular F3 model The most critical contribution, BYD early this segment of the market share of only 3.33%, to 11 months has risen to 8.81%, with the F3DM high-profile brand and its ever-increasing competitiveness, BYD this share of market segments will continue to rise.
4. BYD product research:
strong influence BYD products, selling products in the market performed better, although the type of product is not rich, only to enter the A00, A and B Class market, MPV, SUV is not involved in the field, compared with Chery and other leading manufacturers, product type have to be increased. But to enter the car market of several best-selling product markets performed well. Although BYD low level of automation of production lines, but the phone and battery manufacturing experience, making it an excellent reputation of quality automotive products, product influence is still large room for improvement. 2008 BYD developed a sales target of 200,000, and plans in China to launch dual-mode hybrid products, then the product will likely influence further. 2008 BYD plans to sell 150,000 F3, F6 and F0 the new sales plan are two new 90000 and 50000, according to the amount if completed, will significantly enhance the competitiveness of their products.
In 2008, the BYD F3 leading automotive products and FO, BYD F3 is the best performance in 2008 own brand products, the average monthly sales volume was maintained at 8000 or more, greatly enhance the ratio Jady products influence. F3 sales continued to increase, so BYD business prospects on the increase. However, the huge decline in F0 roller-coaster, so BYD in a very awkward situation. Macroeconomic conditions in the continuous blows, F6 with new price cuts and simple models, it still failed to reverse the continuing slide. In 2008 and 2009 in the first half of the state of economic malaise will continue the case, A-class car models focus on several other prices will remain under pressure, faced with the prospect of such a condition F3 is still in trouble.
BYD Product Planning:
1. BYD now has two major IT and automotive industries, IT products, the main customer for Nokia, Motorola, Samsung and other top international communications industry, customer base, because the product includes rechargeable battery, LCD display module, the plastic shell, keyboard, flexible circuit board, camera, charger and so on. In 2003, BYD formally acquired Xi n Qinchuan Automobile Co. (now “BYD Auto Co., Ltd.”), entered the field of automobile manufacturing and sales, automotive products include high, medium and low-end series fuel cars, and auto mold, auto parts, dual-mode electric vehicles, pure electric cars. In China domestic brands cars account for more than about 25% of total sales, is still able to play an important seat on the market.