Gourmet, which boasted nearly 1 million subscribers, fellvictim to a decline in ad sales and pressure from digital media. It was one ofseveral high-profile magazines that suffered a similar fate this year, including: Portfolio, Vibe and National Geographic Adventure, to name afew.
http://money.cnn.com/galleries/2009/news/0912/gallery.brands_we_lost/index.html?cnn=yes
Meanwhile, the Circuit City brand has beenresurrected online. Systemax Inc., a direct seller of consumer electronics, acquired the trademark and Internet domain name for Circuit Cityin April.
In April, after an effort to salvage it as a “nichebrand” failed, GM officially announced that Pontiac would be dropped , and that allremaining models would be phased out by the end of 2010.
Home Depot officially pulled the plug on Expo in January aspart of a plan to focus on its “core” stores. While the weak economy, sluggish housing market and lack of available credit were the final nails inExpo coffin, the company acknowledged that it had never performed wellfinancially.
Circuit City became one of thelargest retailers to go out of business this year, after the 60-year oldelectronics chain declared bankruptcy at the end of 2008.
Of all the publications lost this year, the demise ofGourmet Magazine was one of the hardest to swallow.
In 2007, for example, Circuit Citylaid off several thousand experienced sales people and replaced them withcheaper but less knowledgeable workers. That took a toll on customer loyalty, and ultimately benefited rivals like Best Buy.
2. Saturn “Saturn” tǔxīng ( < strong> General Motors)
The Kodachrome brand, however, may be best remembered as thesubject of a 1973 song in which Paul Simon begged, “Mama, don take myKodachrome away.”
But Encarta popularity faded throughout this decade withthe rise of Web-based encyclopedia Wikipedia. While it has been criticized asinaccurate and unreliable, Wikipedia is free of charge. And, unlike Encarta, itis updated in real time.
Popular auto makes, magazine publishers and retailers wereamong the businesses laid to rest in 2009. Here a list of familiar names youwon see in the future.
Launched in the early 1990s, Expo offered a variety ofupscale home decor items and custom-installation services. The brand was aimedat homeowners who wanted a luxury remodel without having to hire an interiordesigner.
GM (General Motor) dubbed Saturn “a different kind ofcar company” when it launched the brand in 1990. Alas, it was notdifferent enough.
When Kodak introduced Kodachrome in 1935, it became thefirst commercially successful color film.
The fall of CircuitCity was mainly a result of the prodigiousbelt tightening that took place in households across America during the depths of therecession. But the company demise had its roots in poor management decisionsdating back several years.
Chinese partially translated by Chinese part of the translator: Google Translate Google Translate / UR
7. MSN Encarta Microsoft Baike wēiruǎn bǎikē
8. Gourmet Magazine food magazines měishí zázhì
9. Saab Saab sàbó ( Hong Kong, said, “Saab”) ( General Saab cars)
Edited by editing: UR
Pontiac, best known for muscle cars such as the GTO and Firebird, had been a staple ofGM product line since it began production in 1926. But it didn make the cutwhen the automaker emerged from bankruptcy in July with a new focus on its “core” brands.
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